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Creating
sustainable
products

Sustainability and safety drive our product philosophy: from building virtuous product life cycles to reducing CO2 footprint in every material and process.

55% in 2023

Bio-based and Recycled materials

(70% by 2025)

Following this approach, our total materials use in our best-performing tyre will be 70 per cent bio-based by 2025, with the ambition of a 100 per cent sustainable tyre by 2050.

55% in 2023

Tyre energy efficiency
Rolling resistance A+B classes

(≥70% by 2025)

98% in 2023

Tyre safety - wet grip A+B classes

(Our target: constantly ≥ 90%)

With improvements in tyre energy efficiency and reduced wear rates, we aim to be the partner of choice for every customer on the journey to sustainability.

-22% in 2023

Wear emissions

(compared to previous product)
PRODUCT: MATERIALS TOWARDS 100% NON-FOSSIL, THIRD-PARTIES CERTIFIED
  1. We push innovation to increase bio-based and recycled materials while decreasing fossils
  2. Transparency for consumers: New Pirelli logo identifying tyres with 50% of bio-based and recycled materials
  3. Sustainable content validation by third party
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PRODUCT: ECO-SAFETY DESIGN
Tyre rolling resistance plays a key role in reducing fuel and energy consumption and thus CO2 emissions.

Our Eco-Safety approach consists on a continuous reduction of rolling resistance without any compromise on safety in all driving conditions.

1. extra EU labelling scales are converted to EU labelling grades; 2. Wet Grip index includes all new IPCodes with WG falling in classes A+B according to EU labelling values and IPCodes with ICE pictogram. 3. 50% of New Car Lines will be covered in 2024.

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PRODUCT: WEAR RATE
Paving the way to anticipate EURO7 compliance, adapt to Electric Vehicles higher weight, while improving consumer satisfaction

1.Targets and methodology subject to change once official UNECE test method for abrasion in real driving condition will be released; expected 2027 for Car and 2029 for light truck

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New p zero e Manifesto. Play the video manifesto. New p zero e Manifesto. Play the video manifesto.

Measuring our impact

DOCUMENTS AND REPORTS

Pirelli’s
model

Sustainable
natural rubber

Main performance
indicators

Materiality
analysis

Sustainability
plan

Sustainability
policies

Latest Press Release

Pirelli acquires Hevea-Tec, the biggest independent processor of natural rubber in brazil

Annual report

​​MA(N)CHINE LEARNING:
2022 Pirelli Annual Report
Respect
and Conservation
of Nature
At Pirelli we are committed to safeguarding biodiversity
Reducing,
climate
impact
Setting carbon-reduction targets throughout the process to product