Our commitment
on products

Innovation and performance drive our product philosophy: from building virtuous product lifecycles to reducing CO2 footprint in every material and process.

Following this approach, our total materials used in our best products available in the market has been more than 70% of bio-based and recycled materials in 2025, with the ambition of reaching >80% of bio-based and recycled materials by 2030.

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Product: continuous increase of third-party certified bio-based and recycled materials
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PRODUCT: ECO-SAFETY DESIGN
Tyre rolling resistance plays a key role in reducing fuel and energy consumption and thus CO2 emissions.

Our Eco-Safety approach consists on a continuous reduction of rolling resistance without any compromise on safety.
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PRODUCT: WEAR RATE
Paving the way to anticipate EURO 7 compliance, adapt to Electric Vehicles higher weight
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Measuring our impact