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Our commitment
on products

Sustainability and safety drive our product philosophy: from building virtuous product life cycles to reducing CO2 footprint in every material and process.

>55% in 2023 in P Zero E

Of Bio-based and recycled materials

Following this approach, our total materials used in our best products available in the market will be 70% bio-based and recycled by 2025, with the ambition of reaching 100% of bio-based and recycled materials by 2040, in our best product available on the market.

34.5% in 2024

Volume of sold tyres with
Rolling Resistance and Wet Grip
belonging to classes A+B of EU labelling

(>50% by 2030)

-25% in 2024

Wear rate

(compared to previous products)
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PRODUCT: MATERIALS TOWARDS 100% NON-FOSSIL, THIRD-PARTIES CERTIFIED
  1. We push innovation to increase bio-based and recycled materials while decreasing fossils
  2. Transparency for consumers: New Pirelli logo identifying tyres with ≥ 50% of bio-based and recycled materials
  3. Sustainable content validation by third party
Notes In Depth
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PRODUCT: ECO-SAFETY DESIGN
Tyre rolling resistance plays a key role in reducing fuel and energy consumption and thus CO2 emissions.

Our Eco-Safety approach consists on a continuous reduction of rolling resistance without any compromise on safety.
Notes In Depth

1. extra EU labelling scales are converted to EU labelling grades.

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PRODUCT: WEAR RATE
Paving the way to anticipate EURO7 compliance, adapt to Electric Vehicles higher weight, while improving consumer satisfaction
Notes In Depth

1.Targets and methodology subject to change once official UNECE test method for abrasion in real driving condition will be released; expected 2027 for Car and 2029 for light truck

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New p zero e Manifesto. Play the video manifesto. New p zero e Manifesto. Play the video manifesto.

Measuring our impact

DOCUMENTS AND REPORTS

Pirelli’s
model

Sustainable
natural rubber

Main performance
indicators

Materiality
analysis

Sustainability
plan

Sustainability
policies

Latest Press Release

Pirelli reconfirmed as global leader in the auto Components and Automobiles sectors of the S&P Dow Jones best in class (DJ BIC) indices

Annual report

TURNING POINTS:
2024 Pirelli Annual Report
Respect
and Conservation
of Nature
At Pirelli we are committed to safeguarding biodiversity
Reducing,
climate
impact
Setting carbon-reduction targets throughout the process to product
Notes In Depth