CONSUMER TYRES

A wide range of High Value consumer tyres

Pirelli is constantly seeking to meet the ever-evolving needs and wishes of consumers.

This is seen in the continuing expansion of its product portfolio and the development of exclusive applications and customization. Pirelli offers cutting-edge solutions for Cars such as Specialties and Super Specialties:

 Away from cars and motorcycles, the company is addressing future mobility needs in a return to the increasingly successful world of cycling, thanks to the new lines of tyres dedicated to road racing bikes, PZero™ Velo™, CINTURATO™ Velo and Scorpion™MTB and the Urban CYCL-e™ tyre line which marked the entry into the City-Trekking segment.

products portfolio

a wide range
of high value consumer tyre

CARS

Pirelli’s automotive products are divided into five main families: P Zero™, Cinturato™, Winter, Scorpion™ and Ice Zero™, with variants of Specialties and Super Specialties.

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P ZERO™

Launched in 1986 for prestige and premium cars, the popular P Zero™ sets the industry standard for highly-advanced technical tyres with large rim size. In terms of driving precision and braking safety in the dry or wet, maximum performance is guaranteed. P Zero™ products combine technology with dedicated production processes and materials to meet the specific needs of each car – significantly enhancing their driving characteristics. This legendary tyre has a portfolio of more than 800 active approvals for tyres with a rim size of 17in to 22in.

In terms of driving precision and braking safety in
the dry or wet, maximum performance is guaranteed

CINTURATO™

The Cinturato is a medium-high-rim size tyre for summer and all-season use that combines Pirelli’s traditional characteristics of innovation, performance and safety with new eco-sustainability requirements based on the concept of "green performance". New eco-friendly materials and their low rolling resistance reduce CO2 emissions.
The Cinturato P7 Blue was the first tyre with a double Class A rating – for rolling resistance and wet grip – from a European brand. The all-season Cinturato P7 was designed to meet the North American market’s need for seasonal use and durability.
The Cinturato line includes three other product lines with a rim size of 17in or less. The Cinturato P1 Verde, which is for small and medium-sized cars, was the winner of the ADAC (German Automobile Club) test in January 2017. New materials, an innovative tread compound and reduced weight deliver less rolling resistance and increased safety in wet conditions.
The Cinturato All Season is for urban settings in the summer and winter, and has a Seal Inside version that ensures inflation is maintained even after a puncture. Launched in 2016 for the Asian market, the Cinturato P6 delivers a very relaxed and safe driving experience that balances performance, comfort and fuel economy.

WINTER

Pirelli’s premium winter tyre is the Winter Sottozero, a product with a large rim size for optimum adhesion and performance in all winter road conditions. It exploits specific compounds to increase grip below 7°C, innovative slat technology to trap snow and provide greater traction and a tread pattern that minimises noise inside the car.
Pirelli has also launched products for extreme winter conditions. Designed in dedicated research centres and produced in Russia, these tyres, which are 15in to 20in in size, have proved successful in Russia, Northern Europe and Canada.
The Winter Ice Zero in the studded market combines the technological performance of the winter products with the use of the patented "double claw" nail, which significantly increases traction. Winter Ice Zero FR covers the Nordic studless sector for consumers living in urban areas where the use of studs is limited or prohibited and where snow-covered and icy road conditions last for much of the year.

SCORPION™

Dedicated to modern SUVs and crossovers made by Prestige and Premium car manufacturers, Scorpion is the most technologically innovative tyre in the market.
Scorpion Verde and Scorpion Verde All Season deliver high levels of grip and braking without sacrificing environmental friendliness, comfort or safety – on all road surfaces and in the wet. Car manufacturers choose both for their driving performance, low rolling resistance and reduced weight, which reduces fuel consumption and CO2 emissions.
The Scorpion Zero All Season was introduced in 2016 as original equipment for manufacturers of prestige and premium SUVs.
The Scorpion Zero All Season Plus was launched in the American market to meet the demand for fuel economy and the specifications of high-performance American SUVs. The Scorpion All-Terrain tyre combines versatility with excellent off-road capabilities and, like the Scorpion Winter, is built specially to offer prestige and premium car models driving safety in all winter conditions.

Each product family has Specialties (Runflat, Seal Inside™, Pirelli Noise Cancelling System™, Racing, Collezione) and Super Specialties (Pirelli Color Edition and Pirelli Connesso™), which offer car manufacturers and consumers hyper-customised solutions.

SPECIALTIES

RUNFLAT

Runflat allows cars to continue driving for 80km at 80km/h after a puncture thanks to special shoulder reinforcements that maintain the stability and control of the vehicle. It is used by car manufacturers such as BMW, Mercedes and Alfa Romeo.

SEAL INSIDE™

Seal Inside™ technology allows cars to maintain the same pace without losing air pressure even after a puncture because an internal layer of sealant fills the hole when the object is removed. It is used by car manufacturers such as Porsche and Volkswagen.

PIRELLI NOISE CANCELLING SYSTEM™

Pirelli Noise Cancelling System™ reduces tyre rolling noise be means of a spongy material on the inner lining that filters the frequency transmitted towards the car's interior. McLaren, Lamborghini, Porsche, Audi, Volvo and Land Rover all use the system.

RACING TYRES™

Pirelli has an established reputation for supplying competitions such as the Ferrari Challenge, Lamborghini Super Trofeo and Blancpain GT Series and offers a series of specific products for consumers who want to use their own cars on the racetrack or in competitions.

The P Zero™ Trofeo R is designed to offer the world’s most powerful cars superb track performance in all conditions. The P Zero™ Slick and Rain are designed for racing and are used in the biggest national and international championships, GTs and single-seater cars. In the rally sector, Pirelli offers tyres for asphalt (P Zero™), dirt (Scorpion™), snow (Sottozero™ Snow) and ice (Sottozero™ Ice).

COLLEZIONE

In 2016 Pirelli launched dedicated tyres for vintage cars using modern materials and technologies with traditional aesthetics and performance. Porsche already officially recommends Pirelli tyres for its cars and similar projects are underway with many of the most prestigious car manufacturers.

SUPER SPECIALTIES

PIRELLI COLOR EDITION

Pirelli has introduced coloured tyres.

MOTORCYCLES

Pirelli produces two premium brands for motorcycles – Pirelli and Metzeler – which ensure the company can meet a broad spectrum of customer needs. They compete selectively in different product segments, and complement each other in terms of their values and strengths. This enables the two brands to win market share held by their competitors by limiting the overlapping areas of the product offering.

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PIRELLI

The Pirelli brand is synonymous with high-level competition, cutting-edge technologies in terms of performance and the tradition of Italian design. Pirelli’s customers value high performance and are fascinated by innovation.

METZELER

The Metzeler brand has a strong German heritage. It is reliable, safe and aimed at customers who see the motorcycling experience as an expression of their freedom and the perfect way to travel and explore.

PIRELLI DIABLO

The Diablo line epitomises the competitive spirit. Diablo Superbike (slick tyres) is the official tyre of the Superbike World Championship (WSBK) and includes a wide range of measures and specifications designed to maximise performance at different temperature and on asphalt with different characteristics.
Diablo Supercorsa tyres are approved for the operation of hyper-sports vehicles on roads and in competitions – both professional and amateur – when consumers are racing for pure pleasure.
Diablo Rosso is a cutting-edge tyre that is internationally recognised in the specialist press as the best product for sports use because it combines premium performance on the track and in the wet. (Diablo Rosso III, Motorrad 2017.)
Pirelli Diablo Rosso Scooter is a sports product designed for the scooter segment; it is also available in radial specifications for maxi scooters to deliver excellent sporting performance.

PIRELLI SCORPION

The Scorpion line is designed for mixed on-road and off-road use – perfect for sporting tourism. Scorpion Trail II is for dual-purpose and adventure bikes with high displacement engines designed for riders who want the performance of sport touring tyres, including in the wet and on unpaved surfaces.
Scorpion Rally STR has an aggressive look and top performance that matches the best Enduro street products. Pirelli Scorpion MX is the best-of-the-best for off-road vehicles and has won 66 FIM Motocross World Championship world titles.

METZELER ROADTEC

The award-winning Roadtec 01 sets the standard for high-speed cruising in the high-performance sector – even on wet surfaces – with its optimum levels of comfort, grip and durability.

METZELER MARATHON

The marathon family – the ME880 Marathon and ME888 Marathon Ultra – has many sizes and whitewall versions for fans of traditional style.

BICYCLES

Pirelli returned to the world of cycling with four product families: P Zero™ Velo road racing tyres, Scorpion™MTB, Cinturato™ Velo , and Cycl-e urban tyres, starting from 2018.

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P ZERO™ VELO

The P ZeroTM name evokes Pirelli’s iconic brand, for over thirty years a symbol of high technology, exclusive solutions and high performance. It is no coincidence that Pirelli has chosen to identify the new range of tyres designed for road racing bicycles with this famous brand. The colour code of the new Pirelli tyres’ tread evokes PZero’s language from Formula One:

  • Silver for the most versatile tyre P ZeroTM Velo, which enjoys superior grip in both dry and wet conditions as well as unparalleled puncture resistance and mileage.
  • Red for the time trial tyre P ZeroTM Velo TT, designed for breathtaking speeds while reducing both rolling resistance and aero drag.
  • Blue for the four seasons tyre P ZeroTM Velo 4S, whose unique tread design is developed to shed water from your path giving maximum confidence in every weather condition.

CYCL-E

Cycl-e is the product line dedicated to high end urban bicycles, including electric bicycles, which Pirelli will launch on the market in 2018. Cycl-e confirms Pirelli’s commitment to sustainable mobility, in which the company already plays a leading role. The line is characterized by maximum puncture resistance with a young and trendy look and feel, and by the handling and the reliability of a motorcycle tyre.