OEM partnerships

Solid partnerships to better serve our customers

Pirelli’s product portfolio is developed in partnership with the most demanding and prestigious manufacturers. These include Ferrari, Maserati, Lamborghini, Porsche, Bentley, Aston Martin, Rolls-Royce, Pagani and McLaren, as well as Premium car manufacturers such as Audi, Mercedes, BMW, Jaguar Land Rover, Tesla and Volvo, and motorcycle manufacturers such as Ducati, BMW, MV Agusta, Triumph and KTM.

Partnerships with manufacturers are fundamental to the Pirelli business model because they allow Pirelli to gain broad visibility of the technological innovations happening in the sector and keep up with consumer needs, which can then be incorporated into its products before they are offered for sale. This helps Pirelli to plan its medium and long term investments, particularly in research and development and production.


Meanwhile, car manufacturers benefit from the joint development process by achieving the perfect combination of a tyre married to the dynamic characteristics and electronics of the car – the so-called “perfect fit”.
An average of over 300 tyres were approved by car manufacturers each year in 2014-16. In 2016 Pirelli had more than 1,900 High Value homologations – individual tyre approvals from leading car manufacturers.
Pirelli makes tyres both as original equipment for vehicle manufacturers, equipping newly-produced vehicles and as replacements for vehicles in circulation that need to replace tyres due to issues of use and change of season.