OEM partnerships

Solid partnerships to better serve our customers

Pirelli has established long-lasting relationships with major Prestige and Premium vehicle manufacturers: is the sole supplier for Dallara, McLaren, Pagani, and leading supplier to brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Maserati and Porsche, with a special relationship with companies such as Alfa Romeo, Audi, BMW, Ford, Mercedes, Jaguar, Land Rover. In the motorbike sector, Pirelli remains the first and natural choice for many motorbike manufacturers such as Ducati, Honda, MV Agusta, BMW, Triumph, KTM and Kawasaki.

The development of products in partnership with these car and motorcycle manufacturers is geared towards producing tyres that match the dynamic characteristics and electronics of the vehicles, fundamental to the Pirelli business model because they give Pirelli broad visibility on the sector’s technological innovations and consumer needs, which then goes into product development before going to market.