OEM partnerships
Solid partnerships to better serve our customers
Over the years, Pirelli has concentrated above all on the development, production, and marketing of tyres with high added value, which have special characteristics associated with high level performance, advanced technology, and safety and, on average, bigger rim sizes. Recognized by consumers for its high value products, the Pirelli range includes innovative tyres for cars, motorcycles, and bicycles, as well as a growing portfolio of tyres to meet the requirements of specific applications or consumer personalization. These include the Pirelli Cyber™ Tyre system, the first in the world, hardware and software, able to collect data and information from sensors in the tyre, processed with Pirelli proprietary software and algorithms and, dialoging in real time with the car’s onboard electronics, to create new functionalities integrated into driving and control systems, with the aim of improving the driving experience and increase the level of safety.
In addition to connectivity, the new tyre era brings greater attention to the environment. Pirelli continues, on the one hand, to invest in Research & Development to introduce new materials to replace those of fossil origin – with the goal of having the first tyre containing 100% bio-based and recycled materials by 2040 – and, on the other, to provide that the origins, traceability, and use of these materials are certified by third parties. In 2021, in fact, the company began its journey towards the manufacture of tyres containing FSC™ - Forest Stewardship Council™-certified natural rubber1 and foresees that by 2026 it will use only FSC™-certified natural rubber2 in all its European factories.
In its modernized plant at Milano-Bollate, since March 2022 Pirelli has been producing cycling tyres, the only factory to produce “Made in Italy “bicycle tyres on an industrial scale. The plant is, in fact, dedicated to the production of tyres of high technological content, for both amateurs and professional. Attention to the client begins from the product development phase. For High Value products, that takes place through consolidated partnerships with the most prestigious car and motorcycle makers, and in the cycling world with the principle cycling teams of the high UCI categories. These collaborations allow Pirelli to develop tyres that match the characteristics of the cars for which they are designed, made-to-measure solutions able to satisfy the specific needs of the most demanding consumers.
1 The natural rubber in Pirelli car tyres accounts for about 15% of total tyre weight.
2 Promotional Licence code: FSC™ N003618