PIRELLI IN BRIEF
Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.
With 18 production plants in 12 Countries, a commercial presence in over 160 countries, about 29,680 employees and revenues of 6.8 billion euro (2025 figure), it is among the main producers worldwide of tyres and related services and the only one entirely dedicated to the Consumer market, which includes tyres for cars, motorcycles, and bicycles.
CAME FROM
HIGH-VALUE TYRES
CAME FROM
STANDARD TYRES
€ 6.8 Billion
revenues
Pirelli is a global producer focused on the High Value segment, oriented to the development of innovative tyres that guarantee performance, safety, noise reduction and grip of the highest level. In its industry, the company competes with "Tier 1" producers (typified by high quality and wide product range), distinguishing itself through its specialization in the High Value1 segment, which in 2025 generated around 79% of group sales. The High Value segment includes car tyres with rim sizes above 19” as well as Specialties and Super Specialties lines (technologies like Run Flat™, Seal Inside™, PNCS™, Elect™, Cyber™, Racing and Collezione), as well as high performance Moto and Cycling products, both for the road and racing. The Company today holds a leadership position in the Prestige Car tyre segment and in the radial segment of replacement market for moto tyres.
Always attentive to environmental and social themes, Pirelli has set itself the goal of achieving Net Zero by 2040, the most challenging among tyre makers. It has a sustainability model inspired by the 10 principles of the United Nations Global Compact, the requirements of AA1000 standard for stakeholder engagement and the ISO 26000 Guidelines.
1More specifically, the High Value segment includes:
(I) car tyres which have a rim size of 18 inches or more;
(II) car tyres, so-called Specialties and Super Specialties, which respond to specific client needs, regardless of rim size;
(III) radial motorcycle tyres, so called Premium; racing motorcycle tyres, custom touring and with speed index ≥H tyres (off road and sport touring segments).
Products Portfolio
A RANGE OF HIGH VALUE
CONSUMER TYRES
The Pirelli range includes high technology, high performance, high safety tyres for cars, moto and bicycles. In addition, Pirelli was the first company to integrate information from the tyres into a vehicle’s electronics: the Cyber™ Tyre, a hardware and software system that, through sensors, collects and processes information through internally developed algorithms. The data can be used by car control systems, such as ABS, ESP and traction control, to provide a drive that is safer, higher performing and more efficient.
Pirelli also continues, on the one hand, to invest in Research & Development to increase the use of materials that are of natural origin or recycled and, on the other, see that materials from third parties are certified in terms of their origin, trackability and utilization.
In 2021, in fact, the company began its journey towards the manufacture of tyres containing FSC™ - Forest Stewardship Council™-certified natural rubber2 and, by the end of 2026, use only FSC™-certified natural rubber in all its European factories3.
Since March 2022, at its modernized Milano-Bollate plant, Pirelli has been producing cycling tyres, the only factory to produce “Made in Italy “bicycle tyres on an industrial scale. The plant is, in fact, dedicated to the production of tyres of high technological content, for both amateurs and professional riders.
Attention to the client begins in the product development phase. For High Value products, that takes place through consolidated partnerships with the most prestigious Car and Motorcycle makers, and in the Cycling world with the principle cycling teams of the high UCI categories. These collaborations allow Pirelli to develop tyres that match the characteristics of the cars for which they are designed, made-to-measure solutions able to satisfy the specific needs of the most demanding consumers.
2 FSC™ N003618 www.fsc.org
3 The natural rubber in Pirelli car tyres accounts for about 15% of total tyre weight.
Racing
MOTORSPORT TECHNOLOGY
FOR CONSUMER PRODUCTS
Pirelli’s technological excellence also stems from the innovation and skills developed through motorsports, where the company has been active for over 115 years. At present Pirelli is involved in over 350 car and motorcycle championships and, since 2011, has been the exclusive supplier to the Formula 1® World Championship and will be its Global Tyre Partner through to the end of the 2028 season, at least. Beginning from 2024, all the tyres used in the FIA Formula One World Championship® contain FSC™4-certified natural rubber – a testament to Pirelli’s commitment to the responsible management of the natural rubber supply chain also in motorsport.
In addition, Pirelli is also present in the principal world competitions for GT cars, including the GT World Challenge series for which it is the exclusive supplier and where the most prestigious marques compete, as well as in a variety of rally, national and international championships. Pirelli also supplies single brand championships like the Ferrari Challenge and Porsche Carrera Cup North America.
In 2024 Pirelli became the exclusive supplier of tyres to the Moto2 and Moto3 categories of the Motomondiale, from 2027 this will also be the case in MotoGP. In motocross in 2025 Pirelli won 83 world titles, garnering the world title in the highest category (MXGP).
Drawing on its experience with racing motorcycles, Pirelli develops its road range according to the “We sell what we race, we race what we sell” philosophy. Its extensive presence in sporting competitions generates cutting edge solutions which are then transferred to the Consumer ranges, guaranteeing the maximum levels of performance and safety.
In cycling, Pirelli has since 2023 supplied MTB tyres to the members of the TREK Factory Racing team. The agreement, lasting 3 years, flanks the collaboration launched in 2019 with the World Tour Team Lidl-TREK and the recent partnership with Alpecin-Deceuninck of multi-discipline champion Mathieu Van Der Poel.
4 The natural rubber in Pirelli F1® tyres accounts for about 18% of total tyre weight.
Research & development
CAPACITY FOR CONTINUOUS
TECHNOLOGICAL INNOVATION
All this is made possible by a deep commitment to Research & Development which is conducted via a total “Open Innovation” model that involves external partners – suppliers, universities, and car makers themselves – with the aim of anticipating the sector’s technological innovations to meet the needs of the end consumer. In 2024 Pirelli invested 5.6% of its High Value revenues in Research & Development for High Value products and counts around 2,200 R&D staff, at its Milan headquarters and 12 local technology centers, as well as a total portfolio of 6,000 patents. The Digital Solutions Center in Bari continues to grow. Inaugurated in 2022, the center develops software and algorithms for Machine Learning and Artificial Intelligence and today supports various company functions, developing new digital services for the Tyre world. Pirelli has also stipulated R&D cooperation agreements with suppliers, universities, and car makers, with many University projects underway, alongside collaborations with suppliers and Premium Car Makers in the area of innovative technology.
Operations
PRODUCTION STRUCTURES
AND GLOBAL SALES
FOCUSED ON HIGH VALUE
To produce goods of the highest quality, Pirelli demands excellence along its entire value chain. At present, the Company counts:
- 18 production plants located in 12 Countries, with a production capacity of around 74 million car tyres (at end 2025)
- a distribution network in 50 Countries (around 22,000 points of sale at end 2025), an extensive, growing network that brings Pirelli ever closer to its customers.
People
OUR PEOPLE AND TALENT
MAKE THE DIFFERENCE
Pirelli’s strength resides in its people: an international heritage of diverse skills, experience and outlooks. This wealth is cultivated and enhanced through a constant commitment to recognizing excellence in individual specializations and attracting and developing new talent. This also includes initiatives aimed at strengthening the presence of women in all professional settings, promoting an environment that is always more fair and inclusive.
To enable its roughly 29,680 employees to fully realize their potential, Pirelli continually provides training programs, with an average of 8.1 training days per person in 2025, promoting inter-functional collaboration, guaranteeing the exchange of practical and theoretical competencies between the different Countries, and supporting the introduction of the most highly evolved company procedures.
To further strengthen the central concerns of health and safety, the company supports the wellbeing of its people committing itself to offer an inclusive workplace, moments of active listening and welfare programs aimed at favoring a healthy work-life balance and parenting.
Brand
AN ICONIC BRAND THAT GOES
Beyond the tyre market
The Pirelli brand is considered at the international level an icon of technology, tastefulness and Italian excellence, a synonym for safety and reliability. Represented for over a century by the unmistakable “Long P”, the Pirelli brand is associated with a style that is exclusive, luxurious, and innovative, thus reinforcing its distinctive position as a supplier to high and very high-end car makers. The brand’s reputation and strength are being constantly enhanced through involvement in sporting events and competitions, cultural and artistic projects, and initiatives to benefit local communities.
Pirelli continues with its commitment to sports that are in line with the Prestige and high-performance positioning that characterizes the Company and its products. This explains the partnerships launched in 2018 with Luna Rossa will participate in 2027 in the 38th America’s Cup planned for Naples.
In addition, Pirelli has consolidated its sponsorship of FC Internazionale Milano, as Global Tyre Partner since the 2021-2022 season, after 26 years on the black-and-blue jersey. In winter sports, Pirelli became the Olympic and Paralympic Partner of Milano Cortina 2026.
KEY SUSTAINABILITY AWARDS/RECOGNITION
The commitment to creating sustainable value that characterizes Pirelli’s responsible management and its economic, social, and environmental performance, have allowed the company to achieve some significant results in 2024 and resulted in its inclusion in some of the most prestigious sustainability stock market indices at the international level.
Among the main awards gained, in 2025 Pirelli was reconfirmed on the Dow Jones Best-in-Class World and Europe Indices, the new name of the Dow Jones Sustainability Indices, in the context of the review conducted annually by S&P Global. The only tyre company on both the “World’ande “Europe” indices, it obtained a score of 86 points, the highest in the Auto Components and Automobiles sectors.
In the same month, Pirelli was confirmed, for the sixth year in a row, a global leader in the fight against climate change obtaining a place in the 2025 Climate A list prepared by CDP, the international non-profit organization that gathers, disseminates, and promotes information on environmental issues.
Last Revised: 14 Sep 2017