Pirelli, an italian in the world

A digital graphic novel about 147-year story, made up of people, technology and a pioneering spirit recognized throughout the world, an important historic tradition and a corporate culture that brings together industry and humanity. These elements have made of Pirelli a true symbol of the country’s modernization, characterized by the values of social solidarity and faith in progress.

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Pirelli History Trailer

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1872 - 1910 The future's rubber

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1905 - 1930 A brand is born

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Half '50 - Begin '70 Rubber goes pop

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1990 - 2000 From the road
to the information highway

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2000 - 2015 The journey continues

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