RACING

Motorsport technology in consumer tyres

Pirelli’s activity in motorsports started in 1907, and it is now involved in some 350 car and motorcycle sporting competitions. Our Company will be the sole Global Tyre Partner to the Formula 1© World Championship until 2024, was also chosen by the FIA - International Automobile Federation - as the sole supplier of tyres for the World Rally Championship until 2024 and by the Dorna WorldSBK Organisation, in agreement with the FIM (the International Motorcycle Federation), for the role of Official Tyre Supplier for all classes of the MOTUL FIM Superbike World Championship, up to and including the 2023 season.

The experience gained in this arena is beneficial to its research and development activities, driving innovation in design, modelling, materials, processes and testing. Data gathered from its experience on track are used in the development of road products, also through the application of complex adherence simulation models and quality-control processes developed for competitions.