Motorsport technology in consumer tyres
Car and moto competitions drive innovation in design, modeling, materials, processes and testing.
Pirelli’s activity in motorsports started in 1907. The company is now involved in some 460 car and motorcycle sporting competitions and has been the sole Global Tyre Partner to the Formula One™ World Championship since 2011, a contract recently renewed until 2023. The experience gained in this arena is beneficial to its research and development activities, driving innovation in design, modelling, materials, processes and testing.
Data gathered from its experience on track are used in the development of road products, also through the application of complex adherence simulation models and quality-control processes developed for competitions.