RESEARCH & DEVELOPMENT

CAPACITY FOR CONTINUOUS TECHNOLOGICAL INNOVATION

All this is made possible by a deep commitment to Research & Development which is conducted in a total “Open Innovation” model that involves external partners – suppliers, universities, and car makers themselves – with the aim of anticipating the sector’s technological innovations to meet the needs of the end consumer. In 2024 Pirelli invested 5.3% of its High Value revenues in Research & Development for High Value products and counts around 2,100 R&D staff, working at its Milan headquarters and 12 local technology centers, as well as a total portfolio of 6,000 patents. The Digital Solutions Center in Bari continues to grow. Inaugurated in 2022, the center develops software and algorithms for Machine Learning and Artificial Intelligence and today supports various company functions, developing new digital services for the Tyre world. Pirelli has also stipulated R&D cooperation agreements with suppliers, universities, and car makers, with many University projects underway, alongside collaborations with suppliers and Premium Car Makers in the field of innovative technology.