Best in class R&D
Technological innovation is an essential element of the Pirelli strategy and plays a central role in the company’s business model, in particular with respect to High-Value products. Over the last three years Pirelli’s investment in R&D was 7.4 per cent of its revenues from high value products, one of the highest levels among the world’s major tyre producers.
The company has more than 5,000 patents and in 2016 spent €208.6 million on R&D. In the same year it received the Oscar Masi Award for Innovation from the Italian Association for Industrial Research.
RESEARCH & DEVELOPMENT
BEST IN CLASS
Some 1,800 people are involved in R&D for Pirelli (approximately 6 per cent of the group’s roughly 30,000 employees) in 11 countries including Italy, Germany, Romania, the UK, Brazil, the US, Mexico, China and Russia.
R&D is focused on three main areas:
With an important Homologation portfolio, more than 1,900 in Premium & Prestige
Wide offer of specialities like RunFlat and Seal Inside for extended mobility and Noise cancelling system
Advance Virtual Modelling
Next generation in Modular Integrated Robotized System
New technologies in Mixing
Fast adoption of automation
Development of renewable materials
Carbon Nanotubes, functionalize Lignine and Innovative natural Nanofibers
Pirelli also has in place a series of R&D collaborations and joint development agreements with external players such as suppliers, universities and car manufacturers. It has 28 collaboration projects with universities, 15 joint development agreements and more than 50 NDAs with suppliers and universities, over 150 outsourced projects in materials, processes, software and electronics and over 100 R&D collaborations with Premium car manufacturers in innovative technologies.
Pirelli believes its research and development model enables it to acquire specific know-how, in particular about product materials. This allows it to define a clear product strategy in order to meet the needs of end users and launch several new product lines each year.
IN PACE WITH FUTURE TECHNOLOGY TRENDS
Over the next 10 years there will be huge innovations in the automotive
world such as electric cars and driverless cars. Thanks to its strong
relations with car manufacturers, Pirelli has already been working on
these future trends, in particular in terms of developing tyres for
electric vehicles and solutions and services for connected vehicles.
Pirelli provides the only component of a vehicle that comes into contact with the road – the tyre. It can use data gathered by its tyres to provide solutions and services for connected vehicles that can be helpful to customers, dealers and car manufacturers by maximising safety, minimising operating costs, fully exploiting the performance of vehicles and reducing their development time.