TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
July ’25 vs July ‘24

OE
Repl
Repl ≥ 18''
July ’25 vs July ‘24

July Car Tyre Market Highlights
Original Equipment global demand growth (+3% YoY, +1% YtD) across Regions:
- supported by China (+13% YoY, +12% YtD) thanks to government subsidies program, and
- positive trend both in N.America (+13% YoY, -3% YtD) and Europe (+3% YoY, -6% YtD) helped by a favorable year-on-year comparison (in July 2024 -6% US, -12% EU)
Replacement market slightly negative at global level (-1% YoY, +2% YtD), with High Value continuing to outperform Standard:
- stable demand in Europe (flat YoY, +2% YtD), with a solid momentum in ≥18 (+7% YoY, +5% YtD)
- flattish demand in China (+1% YoY, -1% YtD) reflecting weak consumer demand
- slightly negative trend in N. America (-3% YoY, +2% YtD), while ≥18’’ confirmed its resilience (+2% YoY, +5% YtD)