TYRE MARKET WATCH

 

 

OE
OE ≥ 18''
Repl
Repl ≥ 18''

Dec ’24 vs Dec ‘23

 

OE
OE ≥ 18''
Repl
Repl ≥ 18''

Dec ’24 vs Dec ‘23

 

December Car Tyre Market Highlights

  • O.E. demand was flat (flat YoY, -1% YTD) with different trends across Regions:
    • market demand continues to decline in both Europe (-13% YoY, -8% YTD) and North America (-9% YoY, -1% YTD), in line with car production slowdown,
    • while demand still positive in China (+9 YoY, +4% YTD), driven by government incentives to support electric and hybrid vehicle sales
  • Repl. market growth low single-digit worldwide (+1% YoY, +2% YTD), with H.V. confirming its outperformance vs Standard:
    • solid demand in Europe (YoY +5%, +8% Repl. ≥18’’; YTD +6%, +14% Repl. ≥18’’) due to the closure of the winter sell-out season
    • strong rebound in N. America market (+7% YoY, +1% YTD), with Repl. ≥18’’ growing double-digit (+12% YoY, +3% YTD)
    • stable market in China (flat YoY, -2% YTD) despite discounting an unfavorable comparison basis (+7% in December 2023)

Last revised: 31 Jan 2025