TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
November ’25 vs November ‘24
OE
Repl
Repl ≥ 18''
November ’25 vs November ‘24
November Car Tyre Market Highlights
Original Equipment market decreased low-single digit at global level (-2% YoY,+1% YtD) with different trend among regions:
- solid growth in China (+3% YoY, +10% YtD) supported by government incentives programs
- North America was weak (-8% YoY, -3% YtD) due to the uncertainty of the macroeconomic environment
- Europe posted a slight decline (-1% YoY, -5% YtD) driven by subdued car demand
Replacement demand was weak globally (-2% YoY, flat YtD), with the High Value continuing to outperform Standard:
- modest growth in both China (+2% YoY, flat YtD) and North America (+1% YoY, flat YTD), where ≥18’’ demand stayed strong (+7% YoY, +5% YtD)
- mid-single digit decline in Europe (-7% YoY, flat YtD), due to reduced Asian imports flows; in contrast, ≥18’’ segment showed solid resilience (+8% YoY, +7% YtD)