TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
September ’25 vs September ‘24
OE
OE ≥ 18''
Repl
Repl ≥ 18''
September ’25 vs September ‘24
September Car Tyre Market Highlights
Original Equipment market slightly positive at global level (+2% YoY & YtD) with:
- Strong growth in China (+10% YoY, +11% YtD) supported by government subsidies
- Positive trend in North America (+4% YoY, -2% YtD) mainly due to a favorable comparison base (-2% in September 2024)
- +1% in Europe (YoY & YtD ) discounting uncertainties on economic environment
Replacement demand slightly negative globally (-1% YoY, flat YtD), while High Value keeps outperforming Standard:
- Low single digit growth in Europe (+1% YoY, +2% YtD), where ≥18 confirmed its positive momentum (+13% YoY, +7% YtD)
- China: +1% YoY, flat YtD
- Negative trend in North America (-4% YoY, flat YtD) driven by a slowdown in low-cost imports, not affecting ≥18’’ demand (+1% YoY, +4% YtD)












