TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
February ’26 vs February ‘25
OE
Repl
Repl ≥ 18''
February ’26 vs February ‘25
February Car Tyre Market Highlights
Car tyre demand in February was negative mid-single digit, with the High Value segment continuing to outperform the market
Original Equipment demand decreased globally (-6% YoY, -5% YtD) with:
- double-digit decline in China (-20% YoY, -12% YtD) affected by the reduction in government subsidies for local EV sales and by an unfavorable YoY comparison (+39% in Feb 2025)
- weak market in both Europe (-2% YoY & YtD) and North America (-1% YoY, -3% YtD)
Replacement demand decreased at global level (-4% YoY & YtD), with different trend among regions:
- stable demand in Europe (flat YoY, -2% YtD), while ≥18’’ segment confirming strong resilience and showing double-digit growth (+12% YoY, +10% YtD)
- market declined in North America across both all-rims (-5% YoY, -8% YtD) and ≥18’’ segment (-2% YoY, -7% YtD) penalized by adverse weather conditions that continued through February and by an unfavorable comparison vs PY (+3% the ≥18’’ segment in Feb 2025).
- China demand was weak (-18% YoY, +1% YTD), due to an unfavorable YoY comparison due to the timing of the Chinese New Year (+20% in Feb 2025)