TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
January ’26 vs January ‘25
OE
Repl
Repl ≥ 18''
January ’26 vs January ‘25
January Car Tyre Market Highlights
Car tyre demand was negative low single digit, while ≥18’’ confirmed its resilience
Original Equipment demand was weak worldwide (-3% YoY) with:
- low to mid-single digit decline in Europe (-2% YoY) and North America markets (-5% YoY)
- weak demand in China (-4% YoY), discounting lower government subsidies to local EV sales
Replacement market was negative at global level (-4% YoY), with different trend among regions and segments:
- declining demand in Europe (-5% YoY), mainly due to an unfavorable comparison YoY, while ≥18’’ continues to prove its resilience (+7% YoY)
- weak sell-in in North America in both all-rims (-10% YoY) and ≥18’’ segment (-8% YoY), penalized by extreme weather conditions
- strong demand in China (+11% YoY), supported by a favorable comparison base