TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
August ’25 vs August ‘24
OE
Repl
Repl ≥ 18''
August ’25 vs August ‘24
August Car Tyre Market Highlights
Original Equipment demand remains stable at global level (flat YoY, +1% YtD) with:
- positive trend in China (+8% YoY, +11% YtD) supported by government incentives programs for EV sales
- Europe (-6% YoY & YtD ) and North America (-3% YoY & YtD) still weak due to the ongoing economic and geopolitical uncertainties
Replacement market slightly negative at global level (-1% YoY, +2% YtD), with High Value continuing to outperform Standard:
- positive trend in China (+2% YoY, flat YtD) mainly supported by a favourable comparison (-4% in August 2024)
- flattish demand in Europe (+1% YoY, +2% YtD), with a solid momentum in ≥18 (+8% YoY, +6% YtD)
- negative trend for North America market (-5% YoY, +1% YtD) discounting a slowdown in low-cost imports; trend on 18’’ at +4% YTD despite a temporary slowdown in August.