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Pirelli Annual Report 2022

The Editorial Project

Interviews with Pirelli’s employees

Fadwa Fathallah

Senior Data Scientist

Artificial intelligence has revolutionised everyone’s lives, in everyday life as well as at the corporate level. How then has AI transformed your work within Pirelli’s teams?

With the tools we have at our disposal, we definitely work faster and more efficiently. Indeed, artificial intelligence is able to automate otherwise repetitive or computational data management processes, ultimately allowing me to focus on the more creative part of my work as a data scientist.

Machine learning develops and uses algorithms to analyse structured data, learns from these and based on this learning, makes increasingly precise decisions in order to reduce the error rate while maximising efficiency. Is this really true, that the machine learns and man does not?

Actually, they both learn, albeit in different ways. The machine uses a large amount of data to do this, whereas the human learning approach is certainly more flexible as it uses its knowledge in different contexts, its direct experience and its reasoning ability to solve new problems.

AI: machine = man: x. What is the unknown and/or added value that we can find in the work carried out and developed inside and outside the production plant?

Automation and efficiency.

Artificial intelligence and human beings are often talked about as antitheses, but what if we talked about integration, in Pirelli?

The goal of AI is to flank the human being, not to replace him or her. There is talk of an integration and collaboration that takes the form of assigning the machine the repetitive processes and instead leaving man to concentrate on the more complex work, i.e. creative and decision-making work.

Fadwa Fathallah