Pirelli Annual Report 2021

Annual Report 2021
A Beautiful place
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The Project Factories and art Reflections
Settimo
Torinese
Yanzhou
Rome
Slatina
Campinas

Shandong

Yanzhou

Pirelli has been established in China since 2005. Among 3 local factories, both the Yanzhou and Shenzhou factories are located in HIXIH Industrial Park, Yanzhou, Shandong Province. Pirelli APAC R&D and Innovation Center is also located in the same industry park, deploying the latest innovations and technologies.

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“After deeply understanding the brand culture, many of my inherent cognition has been subverted and reshaped. Creative thinking has gone through a long time. Finally, based on “industry” and “innovation”, I created two works to reflect such a brand that stands at the forefront of the industry and attaches importance to tradition but committed to continuous innovation.”
Tu Yonghong
Industry and Innovation, paper cutting art

Tu Yonghong

With more than 20 years’ dedication in the creation of folk paper cutting art, Tu Yonghong is the representative inheritor of paper cutting of intangible cultural heritage project in Shaanxi, China, who is mainly engaged in the dissemination and exchange of folk culture and the design, development of cultural and creative products. Since 1999, Ms.Tu has created more than 1000 paper cutting art works, won more than 70 awards, and participated in over 100 cultural exhibitions. In 2003, she started to organized paper cutting training and Intangible Cultural Heritage activities on campus and in the community, playing a leading role in inheriting and developing folk paper cutting art. Ms.Tu has accompanied government to various regions of the world for cultural and artistic exchange activities for many times, which has been highly praised by the local cultural and artistic circles.