Pirelli Annual Report 2021

Annual Report 2021
A Beautiful place
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Piedmont

Settimo
Torinese

Pirelli’s presence in Settimo Torinese dates back to the early 1950s. Today the site is the most technologically advanced and efficient factory of the Pirelli group in the world. It represents excellence in the world of Industry 4.0, the new industrial production paradigm based on the most complete digitalization and efficiency in terms of product innovation, production processes, attention to sustainability and the quality of the working environment.

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Rethinking the beauty of “meaning” for the community, projects us into an ever new dimension of observation and reflection. This transformation of aesthetic thought suggests to me new conceptual stereotypes, which do not erase the past and are constantly reflected on thecommunicative research that is linked to the passage of time.
Giovanni Mengoni
Il giardino del tempo, pottery