2019 Car Tyre Market Outlook

The performance of the tyre market in the first half saw greater weakness in Original Equipment demand compared with expectations and competitive pressure on prices, particularly in the Standard segment and High Value products with a lower level of technological content. These dynamics resulted in a revision of the market scenario and Pirelli’s estimates for 2019.


O.E. + REPL. ≥18” CAR TYRE MARKET 2019


Source: Company elaborations based on third party data relative to car market and on data provided by local associations of tyre producers


The Car tyre market is expected to fall by -1.2% (previous indication “flat”), with the Standard segment’s performance at -2% while ≥18” is expected to grow by +6%, more contained than the previous indication (+7%) as a consequence of the slowdown of Original Equipment demand (0% / +1% compared with the previous estimate of +2% / +3%). On the other hand, the double-digit growth (~+10%) expected in ≥18” Replacement is confirmed.

2016-2020 KEY DRIVERS OF GLOBAL HIGH VALUE TYRE MARKET GROWTH



Source: Company Presentation

Last revised: 1 Aug 2019