Pirelli, global High Value

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THE ONLY PURE CONSUMER GLOBAL TYRE COMPANY

Consumer
centric approach

across all
Pirelli world

Brand
Ecosystem
Creative
Innovation
Bespoke
Products
Agile
Manufacturing
Consumer
Engagement
Digital
Services
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Our range of products, focused on HIGH VALUE

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  • ROAD RACE

    Tyres providing high performance for road use

  • URBAN

    Tyres dedicated to high end urban bicycles, including electric bicycles

  • PRESTIGE

    Tyres developed in conjunction with Prestige car manufacturers

  • NEW PREMIUM

    Tyres with a rim size equal to or greater than 18 inches

  • SPECIALTIES

    High-tech tyres that meet the needs of specific applications (e.g. Runflat tyres)

  • SUPER SPECIALTIES

    High-tech tyres tailored to the end-consumer (e.g. “Color Edition” tyres)

  • RADIAL

    Motorcycles and scooters tyres with radial design

  • PREMIUM

    Motorcycle tyres that ensure high performance both on and off the road

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OUR KEY STRENGTHS: WHAT SETS US APART

01

Exposed to
high growth segment

STRATEGIC POSITION IN A PROFITABLE AND RESILIENT SECTOR WITH GROWTH POTENTIAL

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02

LEADERSHIP POSITION
IN HIGH VALUE

LEADERSHIP POSITION IN HIGH VALUE MARKETS

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03

ICONIC BRAND
ECOSYSTEM

ICONIC BRAND SUPPORTING CONSUMER ENGAGEMENT

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04

PARTNERSHIPS
WITH CARMAKERS

SOLID BUSINESS RELATIONSHIPS WITH PRESTIGE AND PREMIUM CAR MAKERS

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05

CUTTING EDGE
TECHNOLOGY

BEST IN CLASS R&D PIONEERING TECHNOLOGICAL INNOVATION

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06

GROWING HIGH
VALUE FOOTPRINT

GROWING HIGH VALUE MANUFACTURING AND RETAIL FOOTPRINT

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07

EXPERIENCED
MANAGEMENT

EXPERIENCED MANAGEMENT TEAM

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08

SUPERIOR
FINANCIAL PROFILE

SUPERIOR FINANCIAL PROFILE AND GROWTH POTENTIAL

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A long term vision shapes our strategy

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Our strategy, based on three pillars

High Value
Focus

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Transformation
Program

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Standard
Reduction

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