Since its foundation in 1872, the Pirelli company has grown to become a world leading tyre manufacturer, generating revenues of 6.3 billion euro in 2015. It is present in more than 160 countries across four continents, employs more than 37,000 people and has 20 manufacturing facilities in 14 countries: Italy, Germany, Russia, Turkey, Romania, China, Egypt, Argentina, Brazil, Venezuela, Mexico, US, UK, and Indonesia. Pirelli Tyre operations are split into two core businesses: Consumer Tyres for cars, SUVs, light commercial vehicles and motorbikes, and Industrial Tyres for buses, trucks and agricultural vehicles.
The company's focus is on producing premium and superior performance tyres and in the consumer sector, it is one of the top brands at this level. Research and development has always been a priority for Pirelli, and the company invests around 3% of revenues each year in this area. With one of the highest levels of research investment in the tyre industry, Pirelli continually strives to improve the quality of its products in terms of performance, safety and environmental impact, in line with its "green performance" strategy. The main Pirelli R&D centre, which has obtained some 5000 patents, is located within the group's headquarters in Bicocca, Italy. There are ten further global application centres around the world, employing 1400 research scientists (400 in Milan).
A part of the racing circuit since 1907, Pirelli is the single-tyre supplier of the World Superbike Championship and prestigious single-brand championships such as the Ferrari Challenge, the Lamborghini Blancpain Super Trofeo, the Maserati Cup and, prestigiously, also the Formula 1® championship which it has been supplying, exclusively, since 2011. The company's premier role in this field is a further technological challenge and key driver in building a stronger, higher-profile brand.
In pursuing its corporate goals, Pirelli works to a model of sustainable development modelled on the highest of internationally-recognized standards. As stated in the company's industrial plan to 2020, Pirelli is currently taking further steps to intensify the environmental, social and economic sustainability plan originally rolled out in 2009, with the objective of fulfilling the expectations of its many stakeholders.
In the industry for more than 140 years, Pirelli is also one of the key influencers of Italian business culture. In order to champion and raise awareness of Pirelli's cultural, historical and documentary heritage, the company set up Fondazione Pirelli in 2009. The group has also been the founding and promoting partner of Fondazione Pirelli HangarBicocca - one of the largest contemporary art exhibition spaces in Europe - since its establishment in 2004.