Pirelli in the world
Pirelli has a diversified geographical presence, with 19 production facilities in 12 countries and a commercial footprint of around 15,900 points of sale in 160 countries.
- Emea
- North America
- Apac
- Latam
- Russia & Nordics
Emea Revenues 2018
2,329.1 €/MLN
% of group revenues
Emea today
- Prestige market leader
- #1 in marked tyre homologations
- ~20% market share in New Premium (≥18’’ tyres) Replacement
- ~3,900 Points of sale
Strategy
- Reinforce prestige leadership
- Expand collaborations in relevant electric vehicle projects
- Grow specialties, super specialties and new premium
- PoS expansion focused on franchising
- Enhance consumer engagement and retention via digital and CRM
Manufacturing
Low-cost countries
+
+
+
+
+
Italy
x
- Milano Headquarter
- Bollate (car)
- Settimo Torinese (car)
Germany
x
- Breuberg (car/moto)
Uk
x
- Burton (car)
- Carlisle (car)
Romania
x
- Slatina (car)
Turkey
x
- Izmit (car)
Employees
13,008
Point of sales
North America Revenues 2018
1,004.0 €/MLN
% of group revenues
North America today
- Strong partnerships with Prestige & Premium European OEMs
- Leader in ≥18’’ marked tyres replacement
- Local for local production entirely focused on high-value (one plant in Mexico and one in Georgia, US)
- Distribution focused on premium customers and car dealers
Strategy
- O.E. growth with key partners in high value segment and new EV players
- Grow specialties, super specialties and new premium
- Increase in sourcing from LATAM plants following conversion to High Value
- Expand cooperation with Tier 1 customers
- Consumer engagement and retention with digital and CRM leveraging on strong Brand advocacy
Manufacturing
Low-cost countries
+
+
Mexico
x
- Silao (car)
Usa
x
- Rome (car)
Employees
3,000
Point of sales
Apac Revenues 2018
903.8 €/MLN
% of group revenues
Apac today
- Leader in China in New Premium (≥18’’ tyres)
- #2 brand in top of mind in China
- Solid partner of premium car maker
- Distribution network counts ~4,000 Points of sale
Strategy
- Diversification of OEMs client base
- Increase fast and cost-efficient capacity to catch growth opportunities
- Enhance trade engagement through a broader and upgraded network
Manufacturing
Low-cost countries
+
+
Indonesia
x
- Subang (moto)
China
x
- Yanzhou (car/moto)
- Jiaozuo (car)
- Shenzhou - JV (car)
Employees
4,124
Point of sales
Latam Revenues 2018
691.9 €/MLN
% of group revenues
Latam today
- Leader in Brazil in New Premium (≥18’’ tyres)
- #1 brand in top of mind since 14 years
- Strong presence in O.E., moving to Premium fitments and SUV
- Relevant retail network with more than 2,700 points of sale
Strategy
- Cut standard production capacity and low value O.E. contracts
- Capacity conversion to High Value production in order to satisfy growing North American demand and catch growth opportunities in the local market
Manufacturing
Low-cost countries
+
+
+
Venezuela
x
- Guacara (car)
Brazil
x
- Campinas (car)
- Feira de Santana (car)
- Gravatai (moto)
Argentina
x
- Merlo (car)
Employees
8,270
Point of sales
Meai Revenues 2017
249 €/MLN
% of group revenues
Meai today
- Solid positioning in the high value segment
- Wide point of sales coverage in key markets
Strategy
- Strong High Value growth
- Reduction of less profitable segments within standard
- Continued focus on retail development
Manufacturing
Low-cost countries
+
Turkey
x
- Izmit (car)
Employees
561
Point of sales
Russia & Nordics Revenues 2018
265.6 €/MLN
% of group revenues
Russia & Nordics today
- Recognized as Premium/Sport brand fitted on high-end cars
- Winter image improvement through sponsorships
- Distribution network counting more than 800 Points of sale
Strategy
- Mix improvement
- Winter range extension
- Strengthening price positioning
- Co-marketing with Prestige retailers and car dealers
Manufacturing
Low-cost countries
+
Russia & Nordics
x
- Kirov (car)
- Voronezh (car)
Employees
3,088
Point of sales