Pirelli in the world

Pirelli has a diversified geographical presence, with 18 production facilities in 12 countries and a commercial footprint of around 14,600 points of sale in 160 countries.

  • Europe
  • Nafta
  • Apac
  • Latam
  • Meai
  • Russia & C.I.S.

Europe Revenues 2017

2,238 €/MLN % of group revenues

Europe today

  • Prestige market leader
  • #1 in marked tyre homologations
  • ~20% market share in New Premium (≥18’’ tyres) Replacement
  • ~3,900 Points of sale

Strategy

  • Reinforce prestige leadership
  • Expand collaborations in relevant electric vehicle projects
  • Grow specialties, super specialties and new premium
  • PoS expansion focused on franchising
  • Enhance consumer engagement and retention via digital and CRM

Manufacturing

+
+
+
+

Italy

x
  • Milano Headquarter
  • Bollate (car)
  • Settimo Torinese (car)

Germany

x
  • Breuberg (car/moto)

Uk

x
  • Burton (car)
  • Carlisle (car)

Romania

x
  • Slatina (car)

Employees

12.061

Nafta Revenues 2017

984 €/MLN % of group revenues

Nafta today

  • Strong partnerships with Prestige & Premium European OEMs
  • Leader in ≥18’’ marked tyres replacement
  • Local for local production entirely focused on high-value (one plant in Mexico and one in Georgia, US)
  • Distribution focused on premium customers and car dealers

Strategy

  • O.E. growth with key partners in high value segment and new EV players
  • Grow specialties, super specialties and new premium
  • Increase in sourcing from LATAM plants following conversion to High Value
  • Expand cooperation with Tier 1 customers
  • Consumer engagement and retention with digital and CRM leveraging on strong Brand advocacy

Manufacturing

+
+

Mexico

x
  • Silao (car)

Usa

x
  • Rome (car)

Employees

2619

Apac Revenues 2017

806 €/MLN % of group revenues

Apac today

  • Leader in China in New Premium (≥18’’ tyres)
  • #2 brand in top of mind in China
  • Solid partner of premium car maker
  • Distribution network counts ~4,000 Points of sale

Strategy

  • Diversification of OEMs client base
  • Increase fast and cost-efficient capacity to catch growth opportunities
  • Enhance trade engagement through a broader and upgraded network

Manufacturing

+
+

Indonesia

x
  • Subang (moto)

China

x
  • Yanzhou (car/moto)
  • Jiaozuo (car)

Employees

4162

Latam Revenues 2017

916 €/MLN % of group revenues

Latam today

  • Leader in Brazil in New Premium (≥18’’ tyres)
  • #1 brand in top of mind since 14 years
  • Strong presence in O.E., moving to Premium fitments and SUV
  • Relevant retail network with more than 2,700 points of sale

Strategy

  • Cut standard production capacity and low value O.E. contracts
  • Capacity conversion to High Value production in order to satisfy growing North American demand and catch growth opportunities in the local market

Manufacturing

+
+
+

Venezuela

x
  • Guacara (car)

Brazil

x
  • Campinas (car)
  • Feira de Santana (car)
  • Gravatai (moto)

Argentina

x
  • Merlo (car)

Employees

7839

Meai Revenues 2017

249 €/MLN % of group revenues

Meai today

  • Solid positioning in the high value segment
  • Wide point of sales coverage in key markets

Strategy

  • Strong High Value growth
  • Reduction of less profitable segments within standard
  • Continued focus on retail development

Manufacturing

+

Turkey

x
  • Izmit (car)

Employees

561

Russia Revenues 2017

160 €/MLN % of group revenues

Russia today

  • Recognized as Premium/Sport brand fitted on high-end cars
  • Winter image improvement through sponsorships
  • Distribution network counting more than 800 Points of sale

Strategy

  • Mix improvement
  • Winter range extension
  • Strengthening price positioning
  • Co-marketing with Prestige retailers and car dealers

Manufacturing

+

Russia

x
  • Kirov (car)
  • Voronezh (car)

Employees

2.947

Low-cost countries